Marketing Trends

5 Marketing Trends And Random Predictions For 2013

By Staff Writer
In January 10, 2013

It’s a new year, full of new budgets, new technologies, new challenges and new ideas. While there are no guarantees, here are some predictions for marketing trends we feel pretty confident you’ll see in 2013.

1. Marketers will stop saying “I need an app” and start saying “I need a mobile strategy.”

Just a couple of years ago, mobile apps were the must-have marketing trend for clients everywhere. It didn’t matter if you sold pastries or shoe polish, there had to be “an app for that.” Now, clients are becoming increasingly mobile savvy and realizing that apps are just part of a much bigger picture.

With over 20% of internet traffic coming from mobile browsers, expect marketers to be looking for multiple ways to connect with customers through mobile technology this year. Big brands have already started developing subdomains — entire mobile websites to optimize every minutia of a customer’s online experience for mobile devices. More and more companies will be using mobile coupons to entice customers.

According to Business Insider, there will be 788 million mobile-only Internet users by 2015. That’s 788 million reasons to build a strong mobile strategy this year.

2. Content marketing will replace “flash mobs” as the latest marketing tactic you have to explain to your parents.

According to this great infographic featured on Mashable, 60% of B2B marketers said they were planning to spend more on content marketing in 2012. Looking back at this past year, I’d say that number seems a little modest, if anything.

To call it a marketing trend would be an understatement. Last year, the world saw a content marketing explosion from brands big and small. Virgin Mobile’s Virgin Mobile Live funnels music, videos, cat pictures, apps and more into a content-rich site that gets over 1 million hits a month, according to Forbes Magazine. But even the scissors brand Fiskars has been able to cut through the competition with their crafty take on content marketing, according to the Content Marketeer.

While the idea content marketing is nothing new, the term itself will reach a whole new level of celebrity in 2013. Marketing professionals, expect it to come up when you visit your folks for dinner.

3. Kanye and Kim will put out a line of children’s clothing and continue to irritate everyone.

Okay, so technically this doesn’t fall into the category of marketing trends. But if the baby of Kanye West and Kim Kardashian doesn’t open the sixth seal of the apocalypse, it will at the very least inspire a line of infant couture. How young is too young to wear leather pants?

4. Big data analytics will top many marketers’ wish lists.

Just when you thought you understood Google Analytics, Big Data Analytics comes along and confuses the hell out of everybody. When you consider that we are talking about zettabytes of information, it’s no wonder that big data is a bit hard to wrap one’s mind around.

Big data is all the rage because today’s technology enables us to collect and store a vast amount of information. According to the McKinsey Global Institute, as of 2009, nearly all sectors in the US economy had at least an average of 200 terabytes of stored data per company with more than 1,000 employees.To put that in perspective, that’s twice the size of U.S. retailer Walmart’s data warehouse in 1999. And that number has continued to grow exponentially, considering that, according to IBM, 90% of the world’s data has been created in the past two years alone.

The ability to analyze big data will give companies important information to help them become more efficient and profitable while managing risk. The marketing industry will be using it to optimize social media, mobile and online efforts, detect and monitor market trends and understand target audiences inside and out, just to name a few.

5. GoDaddy’s Super Bowl spot won’t feature nearly nude models, causing our collective heads to explode.

Okay, so this isn’t really a marketing trend or a prediction. I have it on good authority that this year’s Go Daddy Super Bowl commercial will feature a fully-clothed Bar Refaeli, wearing a formal gown. The marketer got a lot of traffic and press (the vast majority of it negative) with their self-produced spots featuring scantily-clad “Go Daddy” girls.

Super Bowl viewers should expect some changes now that Deutsch New York is at the helm. The agency already produced a new commercial for Go Daddy that ran during the 2012 Summer Olympics, which gave a nod to the company’s scandalous spots while adding in a little more substance.

Staff Writer

So who is this mysterious staff writer? Could be anyone really, as long as they meet our very strict criteria. 1) Worked with us in one capacity or another. 2) Have something pretty interesting to say. 3) Want to use our blog to say it. See? Told ya they were strict!