Cleveland Media Ratings

And In Local TV The Winner Is …

By Staff Writer
In June 27, 2013

The Nielsen ratings for Cleveland just came out. In analyzing the May 2013 ratings, I thought it might be interesting to note the winners in some key dayparts. I looked at the basic demographics of Households, Adults 25-49 (key demo of retail) and Adults 35-64 (major target of many of our clients) across the local Cleveland TV stations. All information is from Nielsen Cleveland LPM May 2013 (Live+3). And the winners are …

M-F 6a-7a Local Morning News

WJW in Cleveland

WJW wins across the board in Cleveland. In fact, it dominates this daypart with ratings double and triple its competition. The Local 7a-9a WJW also beats the network programs such as GMA and Today Show.

M-F Noon News

WOIO in Cleveland

WOIO leads the group in Households and Adults 35-64. WJW Fox 8 Noon News is second, Newschannel 5 Noon News is third with WUAB’s Maury Povich coming in fourth across all three demographics.

M-F 6P News
#1 – WJW
#2 – WKYC
#3 – WEWS
#4 – WOIO

M-F 630p-7p National Evening News

And the winner is: NBC Nightly News with Brian Williams (WKYC).

NBC Nightly News with Brian Williams (WKYC)

M-F 7p-730p

Adults 25-49
1. WJW — 7P News — 2.6 rating
2. WOIO — Wheel of Fortune — 1.6
3. WKYC — 7P News — 1.5

Adults 35-54
1. WJW — 7P News — 3.3
2. WKYC — 7P News — 2.9
3. WOIO — Wheel of Fortune — 2.9

M-F 730p-8p

1. WOIO — Jeopardy — 5.8
2. WJW — Big Bang Theory — 5.3
3. WEWS — Let’s Ask America — 4.0

Adults 35-54
1. WJW — Big Bang Theory — 3.8
2. WOIO — Jeopardy — 3.1
3. WKYC — Entertainment Tonight — 2.7

And in the Late News category:

10PM winner is WJW

WJW in Cleveland

11PM victor is WEWS

WEWS in Cleveland

And finally a look at Prime, in order of ratings:

3. WJW

So, do you agree with Nielsen families here in Cleveland? Do you feel strongly for one Cleveland TV station over another? Let us know your thoughts.

Staff Writer

So who is this mysterious staff writer? Could be anyone really, as long as they meet our very strict criteria. 1) Worked with us in one capacity or another. 2) Have something pretty interesting to say. 3) Want to use our blog to say it. See? Told ya they were strict!