Snackable Social Media Tip_ Do More With a Tweet

Snackable Social Media Tip: Do More with A Tweet

By Staff Writer
In January 14, 2014
1568 Views

As a social media practitioner, I read a lot of blogs about the latest and greatest social media tips, tactics and tools. There is always a something shiny and new for businesses to put in their social media arsenal.

One of my New Year’s resolutions is to share some of these practical tips and tools in a new monthly blog. My hope is that you can take these snackable social media tips and start implementing them into your business’s social media strategy today.

Social media and WOM marketing create a powerful force that is hard to duplicate with other forms of advertising. There is a lot of clout in a single tweet, even more so when it comes from one of your followers or fans who have a network full of potential customers hungry to discover what your business can provide to them. The key to activating the power of a tweet is to make it simple for your audience and, of course, worth their time. Here are two social media tools I believe will help:

1. Click to Tweet

Do you blog? Do you share a ton of informational nuggets that are just waiting to be shared on Twitter? If so, Click to Tweet is an amazing tool for you because it allows you to generate links within a post that people can simply click on to instantly tweet anything you want. All you have to do is visit this link: http://clicktotweet.com/basic and enter the message you want readers to share in the box, click the “Generate New Link” button and then share the link or embed it in a blog post with a call-to-action to click to tweet.

For example Click Here (yes, click that) to tweet this:

Discover how to do more with a tweet in @PartnersRiley’s latest blog: http://ow.ly/DamRU #socialmedia #twitter

Once it opens up a Twitter status box, all that is left for you to do is to hit “tweet.”

The possibilities of this handy social media tool are endless. For instance, you can add click to tweet, calls-to- action under each of your long-form blog points as short tweetable factoids or even convert a click-to-tweet link as a QR code which people can scan in a tradeshow booth to send out a tweet or enter a contest. See what I mean?

Do you use Click to Tweet? If so, how have you used it?

2. Pay with a Tweet

A standard business tactic is to “gate” special content such as ebooks or infographics with a lead generation form to collect email addresses and contact information, or even charge a small sum of money. That practice is still sound, but it can also create a barrier to entry. Alternatively, you can create a “Pay with a Tweet” button that lets you sell a product or give users access to download a piece of content—all for the price of a tweet or Facebook post. All you need is a URL that hosts the gated content users are redirected to. Work in retail? You could even add this button at the bottom of product pages so visitors can unlock coupon codes or printable vouchers. Check out this short video to see how it works:

To date, 6,262,360 people have paid with a tweet or post on the world’s first social payment system.

Both of these social media tools can help you activate and incentivize your social media community. Your customers are your best asset, why not start using them?

Check back next month for another snackable social media tip. In the meantime, if you have a specific social media question or topic you would like us to cover, please drop us a line or leave us a comment below. Whether it has to do with Facebook, Snapchat or any platform in between, we’d love to hear what social media tips you are most interested in learning!

For more social media tips now check out:
“Washing the Pig” and Other Tidbits for Twitter Copywriting Success
Why You Need To Refresh Your Facebook Marketing Strategy

Staff Writer

So who is this mysterious staff writer? Could be anyone really, as long as they meet our very strict criteria. 1) Worked with us in one capacity or another. 2) Have something pretty interesting to say. 3) Want to use our blog to say it. See? Told ya they were strict!