Social Media Tip_Learn the Tricks of the Trade

Snackable Social Media Tip: Learn the Tricks of the Trade

By Staff Writer
In February 18, 2014

Welcome to the second edition of my new blog series featuring snackable social media tips. Each month I am sharing tips and tools businesses can utilize to take their social media efforts to the next level.

If you missed my first tasty social media tip, you can check it out here: Snackable Social Media Tip: Do More with a Tweet.

There is always a tantalizing new social media platform popping up. The latest ones to go main-stream are Snapchat, Jelly and I Heart It. With so many temptations out there, many people put learning new tricks for old platforms on the back burner. I have a few tricks of the trade for some of the established social media platforms that will prove that old dogs can learn new tricks!

1. Twit it Right

Let’s start with one of the most common Twitter tips that most every social media maven (including this one) gives out to people. Time and time again, I see people start a tweet with someone’s username in order to give them credit for an article they are sharing. Little do they know that more than half of their followers will never even have the chance to see their tweet.

For example, can you find anything wrong with the tweet below?

If you answered yes, you are a step ahead of the rest and can move on to the next trick of the trade. If you answered no, you’d best keep reading. The issue lies at the beginning of the tweet. When you start a tweet with a username such as @PartnersRiley, only you (the sender), the person you mentioned and anyone who follows both will see the tweet in their timeline. So unless you follow me and Partners Riley, there is a 100% chance you did not see this tweet. If you visit my timeline you will be able to see the tweet. But honestly, who really visits timelines anymore? So how do you ensure that this tweet shows up in ALL of your follower’s timelines? All it takes is a simple period. If you add a period before the username you are tagging, everyone who follows you will be able to see the tweet in their timelines, regardless of whether they follow the person you’re tagging. For example:

2. The Facebook Time Machine

While many businesses joined Facebook just a few years ago, a lot of them have been around for decades, if not centuries. Companies that have a storied past often want to document their history, but struggle with conforming to social media’s “here and now” information model. If you’re in that situation, you might appreciate Facebook’s awesome backdating tool. It was implemented along with Facebook’s own native scheduling feature when they released the new timeline in 2012. So if your company has an interesting genesis, mid-century product innovation or photos from times gone by that you want to share, you can add them to your timeline going as far back as 1000 A.D. However, please note that how far back you can post-date on your timeline depends on the start date you have listed on your pages info section. Here are a few screenshots illustrating how to backdate a Facebook post:

Backdate Facebook Post

Just hit the clock icon on the bottom left of the posting box and select “Backdate Post.”

Backdate Facebook Post

You can then select a date for your event as far back as the start date listed on your page (you can edit your start date by navigating to your page’s info section). Facebook will post the content to your timeline on the date you specified.

Backdate Facebook Post

Facebook will also automatically promote the backdated posts in your followers’ newsfeeds unless you check the box reading “Hide from News Feed.” This is important if you are just using this tool to add prior events to fill your timeline versus a promotional tactic. Be sure to check this box if you are uploading many events all at once to ensure you do not overwhelm your followers.

Backdated posts are slightly different from Milestone posts, which take up both sides of the timeline. In my opinion, Milestone posts are better used for BIG company announcements (like moving to a new office, launching a new website design, a company name change) that you want to make sure people see when they visit your timeline. Backdated posts are more of an everyday post tool where you can highlight stories and photos that you were not able to share at the time they happened. Both types of posts are valuable, and every company can (and should) use them to highlight their history and important events!

Just think of all of the amazing #ThrowBackThursday possibilities!

3. Give Your YouTube Channel a Boost

Video marketing has exploded over the past 5 years with YouTube leading the pack. YouTube is the world’s second largest search engine next to Google, reaching more adults aged 18-34 than any cable network. So if you don’t have YouTube in your social media tool belt you may want to reconsider.

However, if you do use YouTube, you are going to love this little trick of the trade I recently learned from the Gleam Marketing Blog. They discovered that with a simple addition to your YouTube URL (see bold URL below) you can make a small pop-up box appear that will prompt users to subscribe to your channel. Gleam says that on average it will increase your subscribe rate by 400%, but everyone will have to test that theory on their own.

YouTube Subscribe Pop-Up Button

Some people may scoff at pop-ups, but they do help increase awareness and conversions when used properly. When paired with relevant and useful information that prompts a user to take action, such as the simple subscribe call-to-action above, this little trick can absolutely help increase your YouTube subscriber base.

These are just a few of my favorite tricks of the trade. I hope they’ll help you improve your social media skillset and give your business a boost.

Check back next month for another snackable social media tip. In the meantime, if you have a specific social media question or topic you’d like us to cover, please drop us a line or leave a comment below. Whether it has to do with Facebook, Jelly or any platform in between, we’d love to hear what social media tips would most interest you!

Staff Writer

So who is this mysterious staff writer? Could be anyone really, as long as they meet our very strict criteria. 1) Worked with us in one capacity or another. 2) Have something pretty interesting to say. 3) Want to use our blog to say it. See? Told ya they were strict!