Social Media Tip_Brand Personality

Snackable Social Media Tips: Get Personal

By Staff Writer
In July 31, 2014

Social: relating to or involving activities in which people spend time talking to each other or doing enjoyable things with each other.

This month’s snackable social media tip is getting to the root of social media success; personality. Social media is not only about your products, but your personality as a brand. Behind every great brand there are great people. Don’t get so caught up in selling on social media that you forget about the very important social component. People use social media to make personal connections with friends, family and, believe it or not, brands. A brand that respects and understands what “social” actually means can make lasting relationships with loyal customers.

So let’s talk about how to get personal on social media.

  1. Show your Soft Side

    Don’t be afraid to show off your personality and what makes you and your brand unique and loveable. In most cases, it’s not always your product features or latest marketing message, it’s you. Don’t underestimate the power of transparency and personal flare.

    One of my local favorites is Mason’s Creamery, which offers some of the best homemade ice cream I have ever had (aside from Handel’s which I owe allegiance to based on family connections). They do a great job with their social media, not only showcasing their yummy product, but their journey, personality and everything else in between. If you don’t love their ice cream (which would make you just plain crazy) you will fall in love with them as a brand and a team. Here is a fun post from Mason’s Creamery that I think displays some personal flare:

    If you haven’t had a chance to try Mason’s Creamery yet, keep an eye out for their shop opening up in Ohio City soon (I recommend Lakeside Mint Chip).

    Takeaway: Be you, nothing more and nothing less. Personality is what will help you stand out from the crowd.

  2. Pull the Curtain Back

    Don’t become the great brand of Oz by hiding your company behind a curtain. Put it on display for all to see. Give your fans behind-the-scene peeks at what you do, how it works, the processes, the bloopers, the adventures and, most importantly, the people who make it all happen. Give your fans access to those moments that make your brand what it is. They can laugh with you, be excited for you and even relate to you. By pulling the curtain back for your fans, you are giving them a deeper understanding and admiration for your brand, product and the people who work day-in and day-out to make it a success.

    One local example that I love is Brewnuts, a craft-beer donut shop. Not only are the owners quirky and fun when it comes to their social media, but they give their customers an inside look at the concept, development and after life of their unique donut creations. I take the time to stop and read every post they make, because I am guaranteed to scroll away smiling, drooling or chuckling. Brewnuts does an excellent job sharing their latest and greatest flavor concoctions, scenes from inside the kitchen and even life beyond the donut.

    Here’s a hot ‘n’ fresh, behind-the-scenes post from the Brewnut kitchen:

    Takeaway: Let down the curtain and allow your customers to experience your brand from start to finish. (Well, in this case, from dough to mouth).

  3. Be Exclusive with Fans

    Fans don’t just follow brands for kicks and giggles, they expect something in return. They want to be the “first to know” and they never shy away from free stuff. One of my favorite exclusive content examples is from Beyoncé. She turned to the power of social media to release her latest album titled “Beyoncé.” Here is the nine-character Instagram post she shared with her eight million followers that shocked the music industry and delighted her fans:

    The “Beyoncé” album sold 365,000 copies in the United States on its first day and was predicted to have 2013’s biggest opening sales week. It also generated 1.2 million tweets in just 12 hours. Alice Enders, a media analyst with the firm Enders Analysis in London, stated that the release was, “designed to highlight that it’s about her and her fan relationships.” Beyoncé gets it. She knows that the fans that follow her are dedicated and loyal, so she gave them a surprise they will never forget.

    Takeaway: Give back to your loyal followers and make following you worth their while. Everyone loves a good surprise!

Personality is one of the keys to social media success. With the explosion of branded content out there, personal flare and style is what will help your brand stand out from the crowd. Create content that is personal, relatable, unique and most importantly, YOU. Don’t just be another brand, be the brand they talk about and remember. Get personal and I promise you will see a return.

If you missed my previous snackable social media tips, you can check them out here:

Staff Writer

So who is this mysterious staff writer? Could be anyone really, as long as they meet our very strict criteria. 1) Worked with us in one capacity or another. 2) Have something pretty interesting to say. 3) Want to use our blog to say it. See? Told ya they were strict!