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MetroHealth Print Ad_Cael
MetroHealth Print Ad_Dorian
MetroHealth Print Ad_Karolyn
MetroHealth Print Ad_Lisa
MetroHealth Print Ad_Natalie
MetroHealth Print Ad_Ollie

The Comeback Continues At Cleveland MetroHealth

In August 23, 2011
1529 Views

I thought Stephanie did such a wonderful job describing our thinking behind the new campaign we’ve been delivering for The MetroHealth System. With that in mind, I’d like to share more comeback stories. Below you’ll find six additional print executions and three :15 television spots. I’m so proud of everyone involved (and so honored to be a part of this), but I wanted to single out one particular contributor: Thomas Cook and his team from TRG Reality, our print photography partner for the campaign.

Thomas’s work can be seen in each of the print executions, and his eye and talent are evident in every shot. There’s a nobility to his subjects, who were actual MetroHealth patients, not professional models. Perhaps most impressive is the fact that Thomas delivered so many wonderful images when, most often, we had mere minutes to set up, block out and capture each participant. You see, we paired the photo shoot with the television production, so we would often have the tiniest window within which to get our pictures. Sometimes as little as two or three minutes. And the work is amazing.

From my end, I wanted to deliver print executions that looked closely related to the television spots. The final product achieves this and has been very easy to adapt across many differing sizes and platforms. One takeaway I’d like to stress to younger designers is to place an emphasis on simplicity and flexibility in your work. That way, when you have to adapt – either in terms of size or medium – you’ll be in a good position to do so without sacrificing anything. So without further ado, here it is:

MetroHealth: Christie’s Story :15

MetroHealth: Cael’s Story :15

MetroHealth: Dorian’s Story :15

Rick Riley

Mom always said, “If you don’t have anything nice to blog, don’t blog anything at all.” Okay, that’s not true. In fact, mom never read a single blog, nice or otherwise. But it’s still good advice. So look to me for nice … or at least interesting, relevant or funny. Well, maybe smartass or irreverent or sarcastic, too. But that’s it. If it doesn’t fall into one of those categories, you didn’t hear it from me.