Cleveland Media Ratings

What’s Hot with Cleveland Media?

By Staff Writer
In May 15, 2014

Along with spring showers and flowers, come the latest Arbitron and Nielsen ratings for the Cleveland market. It is also a good time to take stock of who the current heavy broadcast advertisers are.

Cleveland Advertiser Ratings

The big players in Cleveland TV advertising spending come from a variety of categories. On the political front, Governor Kasich has started his bid for re-election. The insurance category is very strong with Progressive, General Auto, Safe Auto and Westfield all executing media buys.

Travel Michigan is back with its encompassing campaign, and McDonalds continues to be the leader among fast food advertisers here in the Cleveland market. Supermarkets are also flexing their media muscle with buys placed by Giant Eagle, Save-A-Lot, Aldi and Walmart. Not surprisingly, AT&T and Time Warner are also battling it out for customers with robust TV spending.

As for comings and goings among the top brass locally – Bill Applegate officially retired as General Manager of WOIO/WUAB. Greg Easterly, WJW’s General Manager, has left to take the same position with Tribune superstation, WGN, in Chicago.

Cleveland Radio Ratings

With the latest Arbitron PPM rating book (March 2014) recently issued, we have listed the top Cleveland radio stations relative to several commonly purchased demographics.

The top Cleveland stations based on Mon-Sun 6a-12a are as follows per demographic with ratings, average number of listeners and station format listed:

Men 35-64

WHLK-FM 1.3 5,100 listeners Adult Hits
WNCX-FM 1.1 4,400 listeners Classic Rock
WMMS-FM 1.0 3,900 listeners Rock

Women 25-54

WHLK-FM 1.3 4,200 listeners Adult Hits
WQAL-FM .8 3,400 listeners Hot Adult Contemporary
WGAR-FM .8 3,200 listeners Country

Adults 18-34

Pandora 1.2 4,800 listeners
WENZ-FM .8 3,200 listeners Urban
WGAR-FM .7 3,100 listeners Country
WMMS-FM .6 2,700 listeners Rock

In the all important AM Drive daypart (M-F 6a-10a), the top stations are:

Adults 18-34

WAKS-FM .9 3,700 listeners Top 40
Pandora .9 3,600 listeners
WMMS-FM .8 3,400 listeners Rock
WENZ-FM .7 2,800 listeners Urban

Women 25-54

WMJI-FM 1.1 4,500 listeners Oldies
WQAL-FM 1.1 4,300 listeners Hot Adult Contemporary
WHLK-FM 1.1 4,300 listeners Adult Hits
WAKS-FM 1.0 4,200 listeners Top 40

Men 35-64

WMMS-FM 1.9 7,700 listeners Rock
WHLK-FM 1.4 5,800 listeners Adult Hits
WNCX-FM 1.3 5,100 listeners Classic Rock
WMJI-FM 1.2 4,900 listeners Oldies

Cleveland Television Ratings

As for the monthly Nielsen ratings, March 2014 data shows the following leaders in Households viewing in key dayparts (ratings in parenthesis):

Local Cleveland TV stations 6am-7am Morning News – WJW (6.0), WKYC (3.3), WEWS (2.1), WOIO (1.3)

Early News – WKYC 6pm News (6.1), WJW 6pm News (5.4), WKYC 7pm News (5.1), WJW 7pm News (4.6), WEWS 6pm News (4.4) and WOIO 6pm News (3.6)

Prime Access – WOIO Jeopardy (6.9), WOIO Wheel of Fortune (6.2) and WJW Big Bang Theory (5.4)

Late News – WJW 10pm News (6.0), WEWS 11pm News (5.6), WKYC 11pm News (5.0), WOIO 11pm News (3.9) and (WUAB 10pm News (2.2)

And Tonight Show with Jimmy Fallon is leading the Late Fringe pack at 11.35pm in Households, Adults 25-54, Adults 18-34 and Adults 35-64.

When looking at traditional demo ratings such as Adults 25-54, the rankings are very similar. And the news areas offer victories to a variety of stations. WJW wins the Local AM News and 10pm News areas. WEWS tops the 11pm News daypart, while WKYC claims the Early News arena.

With Access, Big Bang Theory jumps to first place with wins in the Adults 18-24 and Adults 25-54 demographic while Jeopardy drops to second place.

Do you have any questions on the latest Cleveland TV and radio ratings? Please feel free to ask by leaving a comment below.

Staff Writer

So who is this mysterious staff writer? Could be anyone really, as long as they meet our very strict criteria. 1) Worked with us in one capacity or another. 2) Have something pretty interesting to say. 3) Want to use our blog to say it. See? Told ya they were strict!